Are you using Google Analytics correctly? Are you getting actionable insights from your data? Make sure your digital analytics data is working for you.
Google Analytics connects your customer's journey by linking their behavior, source, campaign and much more across your digital activity. This data is presented through robust reports and dashboards, making it easy for you to track. Google Analytics gives users the digital analytics in one place, for a deeper understanding of the customer experience and marketing activities successes and failures.
Understanding your site’s users will allow you to better evaluate the performance of your content, products, campaigns and more. Get insights only Google (the leader in search and PPC) can give you, insights that can drive real impact for your businesses success.
Get enhanced data insights by deploying Google Tag Manager . There are nearly endless ways to track user behavior across your site(s). Setting and measuring tags to fire based on certain on-site events (page views, clicks, form submissions, errors, timers, page scrolling % and more) provides deep insights into your customer’s journey. These insights identify needed improvement areas and successes based on website improvements.
Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing, mean that marketing and IT can work together efficiently. Setting up and customizing Tag Manager can be difficult for beginners; unless you have a large commerce website hiring a full time person to manage these needs doesn’t make sense.
A successful marketing campaign is crucial to growing your business. But what about all the leads you receive via phone calls? It is difficult to measure customers calls. Call tracking bridges both online and offline environments connecting digital source information with phone calls your business receives. Tracking is seamless to your staff and even offers additional benefits, such as recorded calls that can be reviewed by management.
Call tracking identifies the effectiveness of your marketing strategies, which allows you to get the most out of your marketing dollars. Some of the data points include: campaign source, number of calls, call duration, call time of day and location, conversion performance, call recording, call transcripts, real time notifications and more.
Social media listening is the process of identifying conversations about your product, brand, employees and competitors that you and your team should be aware of on social media in real time.. Armed with this knowledge you can respond accordingly in a timely manner, Also known as social media monitoring, it is essential for businesses to assess what is going on socially about their company, competitors and industry. This knowledge allows them to jump on opportunities – like when the Oreo Social Team took advantage of a Super Bowl blackout to draw attention to their brand. Other key strategies include demonstrating knowledge or expertise, spotting trends, discovering pain points and tracking sentiment.